Search Engine
Optimisation SEO

Industry landscape & competitive analysis

A competitive audit helps you track where your competitors are and what makes them more visible online. The goal is to discover what is working for other people in your industry, so that you can make those strategies work for you, too, to gain a competitive advantage.

Customer Profiling & Demographics

The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.

Keyword research

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

Website Audit

A website audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed one will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.

Skills & Capability Assessment

We conduct a skills & capabilities assessment for our clients and their employees to gauge the abilities and skills. These tests are designed to assess whether individuals have the skills necessary to perform various and essential aspects of day to day SEO management. Incorporating various tasks into you existing company structure allows for a faster results and helps cut down on the outsourcing costs.

SEO Strategy

An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.

Analytics & Search Console Setup

The Search Console reports & Analytics provide information about the performance of all your inbound traffic. This is where we monitor and track your performance online.

On page SEO

With the website audit done we begin on-page SEO which is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

SEO Content Development

SEO content is the foundation of a good content marketing strategy. SEO content encompasses any content that is intended to bring in traffic from organic search. Within your content marketing strategy, you may have content intent to generate attention on social media or serve as landing pages for paid advertising. While some of your SEO content will also serve these purposes, it’s primary intent is to attract those searching for specific keywords related to your business.

SEO content can include:

• blog posts
• evergreen content
• videos
• interactive tools
• guides or downloadable content
• product or services pages

Content Marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Optimisation through A/B Testing

A/B testing allows individuals, teams and companies to make careful changes to their user experiences while collecting data on the results. This allows them to construct hypotheses and to learn why certain elements of their experiences impact user behavior.

Website Ranking Report

This report pulled from our software gives you an idea about how your website is ranking. Keywords that we track are selected by us and agreed upon by you near the beginning of the SEO campaign. Ranking is taken in both desktop and mobile searches. Ranking is generally done as a generic Australian search, but in some cases with highly localised businesses we can tweak the reporting to do the search in a specific location as required.

Website Performance Report

We primarily use Google Analytics as web analytics platform. Using Google Analytics and other third party SEO tools we assemble a report every month about how your website is performing. This allows you to view month on month and year on year progress of your website, as well as understanding the return on investment for both your SEO and other digital marketing activities.

Ongoing Consulting

We keep in close contact with you to offer valuable consulting about how your results can be taken to the next level. On top of reporting on our activities and showing you valuable website data, we offer advice and knowledge that can help your company improve its SEO and web conversions.

SEO Activities Plan (new month)

Also every month in the report we will explain what our plan is for the next 30 days and run by you any questions or arrange any meetings or phone calls with you that are required. This allows frequent check in and alignment with your other marketing efforts.